Product Introduction New colors added to Color Generation!!! Color Generation is a new sensation hair color cream that allows you to easily change your hair color at home to your favorite shade. Available in 15 colors that can accommodate any hair color. It is packed with treatment ingredients used in salon-exclusive products! Vibrant coloring that rivals salon treatments. Richly formulated with ingredients that maintain hair health! Repairs damaged hair. Approximately 200 yen per application! Great cost performance. Simply apply after shampooing in the bathroom! No complicated steps, making it easy to use. Features a clean floral scent that is not irritating during use. ■ Contains ingredients equivalent to those used in salon care - Argan oil: Softens hair and provides bounce, strength, and shine. - Vitamins: Helps keep hair youthful and healthy. - Keratin: Strengthens and beautifies hair by adding keratin, its main component. - Behentrimonium chloride: Provides anti-static effects for smoother hair. - Cetrimonium chloride: Repairs hair damage. - Amodimethicone: An amino acid-based ingredient that nourishes hair while controlling volume for manageable hair. Ingredients Water, behentrimonium chloride, cetearyl alcohol, alkyl benzoate (C12-15