Product Introduction "COLORR GENERATION" is a color treatment that allows for easy color arrangement simply by applying it after shampooing. This time, we have boldly renewed the color development, color retention, and color variations of this color treatment! For vivid colors, we have selected a Korean hair salon exclusive manufacturer known for high color development, and for nuanced colors, we have opted for a long-established Japanese manufacturer skilled in delicate color blending. This approach has updated the color development and retention period to match salon-quality coloring for your daily home care. ✔︎ Achieve the desired color with improved color development and quality! ✔︎ Formulated with ingredients that protect against UV rays and external stimuli, supporting color retention for a longer period. By revising each coating ingredient, we have improved color longevity compared to previous products! ✔︎ Smoothens the cuticle for soft, beautiful hair. The nuanced color series contains moisturizing and domestic plant-derived ingredients that provide hydration and nutrition to the hair and scalp, repairing damage while promoting healthy, resilient hair. By reassessing each treatment ingredient, we aim for healthy hair while caring for damage! ✔︎ The vivid colors from the Korean manufacturer, known for high color development, include improved versions of existing popular shades and trendy hues, totaling seven shades. The