Product Description Color Generation is a new sensation hair color cream that allows you to easily change your hair color to your liking at home. Vibrant coloring that rivals salon treatments! Rich in ingredients that maintain hair health, it repairs damaged hair. Simply apply it after shampooing in the bathroom! No complicated steps required, making it easy to use. It features a clean floral scent that is not pungent during application. Ingredients Water, Behentrimonium Chloride, Cetearyl Alcohol, Alkyl Benzoate (C12-15), Isopropanol, Cetrimonium Chloride, Amodimethicone, Fragrance, Polyquaternium-10, PG, 1,2-Hexanediol, Caprylyl Glycol, PEG-14M, Basic Red 51, BG, Trideceth-12, Foeniculum Vulgare (Fennel) Fruit Extract, Argania Spinosa Kernel Oil, Citric Acid, Sodium Citrate, HC Blue 16, Tocopherol, Folic Acid, Biotin, Ascorbic Acid, Riboflavin, Thiamine HCl, Panthenol, Niacin, Hydrolyzed Keratin, Ethylhexyl