Product Description Color Generation is a new sensation hair color cream that allows you to easily change to your favorite hair color at home. Vibrant color that rivals salon coloring! Rich in ingredients that maintain hair health! Repairs damaged hair. Simply apply after shampooing in the bathroom! No complicated steps required, making it easy. Features a clean floral scent that is not overpowering during use. Ingredients Water, Behentrimonium Chloride, Cetearyl Alcohol, Alkyl Benzoate (C12-15), Isopropanol, Cetrimonium Chloride, HC Blue 16, Amodimethicone, Fragrance, PG, Polyquaternium-10, 1,2-Hexanediol, Caprylyl Glycol, PEG-14M, BG, Trideceth-12, Fennel Fruit Extract, Citric Acid, Argania Spinosa Kernel Oil, Sodium Citrate, Basic Red 51, Tocopherol, Folic Acid, Biotin, Ascorbic Acid, Riboflavin, Thiamine HCl, Panthenol, Niacin, Hydrolyzed Keratin, Ethylhexylglycerin. Usage Instructions After towel-drying your hair post