Product Description New colors added to Color Generation!!! Color Generation is a new sensation hair color cream that allows you to easily change to your favorite hair color at home. Available in 15 colors that can accommodate any hair color. Richly formulated with treatment ingredients used in salon-exclusive products! Vivid coloring that rivals salon coloring. Contains plenty of ingredients to maintain hair health! Repairs damaged hair. Approximately 200 yen per use! Great cost performance. Just apply after shampooing in the bathroom! No complicated steps needed, it's easy. A clean floral scent that doesn't sting during use. ■ Contains ingredients equivalent to salon care - Argan oil: Softens hair and provides firmness, body, and shine. - Vitamins: Helps keep hair youthful and healthy. - Keratin: Strengthens and beautifies hair by adding keratin, a main component of hair. - Behentrimonium chloride: Provides anti-static effects and leads to manageable hair. - Cetrimonium chloride: Repairs hair damage. - Amodimethicone: An amino acid-based ingredient that nourishes hair while controlling volume for manageable strands. Ingredients Water, Behentrimonium Chloride, Cetearyl Alcohol, Alkyl Benzoate (C12-15), Hydrolyzed Keratin,