Product Description New colors added to Color Generation!!! Color Generation is a new sensation hair color cream that allows you to easily change your hair color at home to your liking. Available in 15 colors that cater to any hair color. Contains plenty of treatment ingredients used in salon-exclusive products! Vivid coloring that rivals salon coloring. Richly formulated with ingredients that maintain hair health! Repairs damaged hair. Approximately 200 yen per use! Excellent cost performance. Simply apply after shampooing in the bathroom! No complicated steps are needed, making it easy. Features a clean floral scent that doesn't sting during use. ■ Contains ingredients equivalent to salon care - Argan Oil: Softens hair and provides elasticity, strength, and shine. - Vitamins: Helps keep hair youthful and healthy. - Keratin: Adds keratin, the main component of hair, leading to strong and beautiful hair. - Behentrimonium Chloride: Provides anti-static properties and leads to manageable hair. - Cetrimonium Chloride: Has a function to repair hair damage. - Amodimethicone: An amino acid-based ingredient that nourishes hair while controlling volume for more manageable hair. Ingredients Water, Behentrimonium Chloride, Cetearyl Alcohol, Alkyl Benzoate