Product Description This whitening toothpaste focuses on the only effective ingredient in Japan capable of breaking down and removing "plaque," a major cause of various oral health risks: "enzyme." - The enzyme breaks down and removes plaque, resulting in smooth teeth. - It lifts and removes accumulated yellowing at the base of the teeth through brushing, bringing them back to their natural whiteness. - Contains high-concentration fluoride (1450ppm) that adheres to the roots of the teeth for protection. - Kills bacteria that cause bad breath and prevents odor. - Whitens teeth. - Prevents tartar buildup. - Features a refreshing and elegant mint flavor. Ingredients Humectant...Sorbitol solution, PG / Abrasive...Anhydrous silica A / Coating agent...Sodium DL-pyrrolidone carboxylate solution, Hydroxyethyl cellulose dimethyl diallyl ammonium chloride / Foaming agent...Coconut fatty acid amido propyl betaine solution, POE hardened castor oil, POE stearyl ether, Sodium lauryl sulfate / Viscosity modifier...Anhydrous silica, Xanthan gum / Flavoring agent...Flavor (berry mint type), Sodium saccharin / Binding agent...Sodium