Curl your lashes with an eyelash curler before applying.
If the brush picks up less product, gently stir the mascara along the inner wall of the container with the brush before use.
To remove, thoroughly wet the mascara with warm water and let it soften before using facial cleanser or makeup remover. Then wash with your usual facial cleanser.
After use, wipe the opening of the container clean and close the cap securely.