Product Description "COLORR GENERATION" is a color treatment that allows for easy color arrangement simply by applying it after shampooing. This color treatment has been boldly renewed in terms of color development, color retention, and color variations! For vivid colors, we have utilized a manufacturer exclusive to Korean hair salons known for its high color payoff, while for nuanced colors, we have selected a long-established Japanese manufacturer known for its delicate color blending. This combination has updated the color payoff and longevity to rival salon coloring in your daily home care routine. ✔︎ Achieve better color quality and the desired shade than ever before! ✔︎ Formulated with ingredients that protect against UV rays and external stimuli to support long-lasting color retention. By reviewing the coating ingredients, we have improved color longevity compared to previous products! ✔︎ Smoothens the cuticles for soft and beautiful hair. The nuanced color series includes moisturizing ingredients and domestically sourced plant-derived components, providing hydration and nutrients to the hair and scalp while repairing damage, resulting in hair that is resilient and full of body. By reviewing the treatment ingredients, we promote healthy hair while caring for damage! ✔︎ The vivid colors from the Korean manufacturer, known for high color payoff, include seven shades, featuring improved versions of existing popular colors and trendy